Author: Ryan Walsh
Date: 16/06/2025
Table of Contents:
Introduction: Why Cardiff Businesses Need to Focus on LLM Visibility
Understanding Large Language Models (LLMs)
GEO Optimisation: The New Frontier for ChatGPT Visibility
Checking Your Company’s Presence in LLMs
How LLMs Utilise and Cite Your Content Marketing
Enhancing Your Authority to Boost Visits via LLMs
Why SEO Isn't Dead—It's Just Evolving
Strategies for Integrating GEO and SEO in Your Marketing
The Power of Personalised Search Results
Leveraging Query Fan-Out for Greater Engagement
Why Relevant Content Matters More than Page Rank
Improving Content Depth and Quality for Greater Visibility
Structuring Content to Appeal to Googlebot and AI Crawlers
Becoming a Thought Leader: Originality and Insight
Why Cardiff Businesses Should Choose Walsh & Partners
Introduction: Why Cardiff Businesses Need to Focus on LLM Visibility
Let’s face it, Cardiff businesses are buzzing with opportunities—but only if they're ready to embrace the latest trends in digital marketing. You might've heard whispers around The Hayes or over a cuppa in a café on Cathedral Road: "SEO is dead, AI has taken over!" Well, before you spill your morning latte, take a deep breath. SEO isn't dying—it's evolving. And as a Cardiff business owner, your marketing approach needs to evolve too.
Imagine you're a thriving café in Roath or a growing tech startup based in Cardiff Bay; getting noticed online has never been more critical. With industry giants like Semrush predicting that traffic from Large Language Models (LLMs) such as ChatGPT will surpass traditional Google searches by 2027, it’s time to rethink your strategy.
Understanding Large Language Models (LLMs)
What exactly are LLMs? Simply put, LLMs—like the popular ChatGPT—are powerful AI systems capable of understanding and generating human-like text. They're becoming vital platforms for content discovery. If your Cardiff-based business isn't already harnessing this power, you're missing out on massive potential to engage local customers and beyond.
GEO Optimisation: The New Frontier for ChatGPT Visibility
Generative Engine Optimisation (GEO) is the new kid on the block, a cutting-edge approach designed to maximise your visibility within AI-powered platforms. Unlike traditional SEO, GEO specifically tailors your content to rank highly in the responses generated by LLMs. Think of GEO as giving your business the best seats in the Principality Stadium—everyone sees you, and everyone knows you’re important.
Checking Your Company’s Presence in LLMs
Curious if your business is appearing in LLM results? It’s worth performing periodic checks to ensure your content is getting noticed. Whether you're running a boutique in Pontcanna or a law firm near Cardiff Central, visibility in LLM-generated responses can significantly increase your brand's credibility and customer reach.
How LLMs Utilise and Cite Your Content Marketing
Interestingly, LLMs don't always cite the highest-ranking pages on Google. Instead, they extract and present the most relevant answers—even from content hidden deep within Google’s search results. This means your content doesn’t have to be on page one to become valuable; it just needs to precisely answer the user's query.
Enhancing Your Authority to Boost Visits via LLMs
Authority and trustworthiness (Google’s E-EAT score) still matter immensely. If your business has been diligently building its online reputation, you're already halfway there. Consistent, high-quality content that provides genuine value remains essential. Cardiff companies should leverage their local expertise to add authenticity and relevance, drawing more citations from LLMs.
Why SEO Isn't Dead—It's Just Evolving
Think of SEO as Cardiff's evolving skyline; just because new buildings emerge, it doesn't mean older ones lose their importance—they simply adapt. Traditional SEO remains crucial, but the future belongs to those integrating GEO strategies into their marketing toolkit.
Strategies for Integrating GEO and SEO in Your Marketing
Successful GEO isn't about starting from scratch but enhancing what you already have. Cardiff businesses should focus on rich, locally relevant content that's optimised for traditional SEO yet strategically crafted to appeal to LLM queries.
The Power of Personalised Search Results
Personalisation is a hallmark of LLMs. For instance, if a user frequently searches for events in Cardiff Castle, ChatGPT is smart enough to personalise future results based on that history, showcasing relevant Cardiff-based content. Personalised results increase customer engagement and satisfaction.
Leveraging Query Fan-Out for Greater Engagement
Query fan-out is an exciting feature of LLMs that mimics real-life interactions. Just like chatting with a helpful sales assistant in St David’s shopping centre, customers can refine queries progressively, allowing businesses to provide targeted and detailed information that significantly boosts user experience and conversions.
Why Relevant Content Matters More than Page Rank
Gone are the days of obsessing purely over page rankings. LLMs prioritise relevance and specificity. Even a well-crafted blog post on page three of Google can significantly impact visibility if it precisely addresses customer queries.
Improving Content Depth and Quality for Greater Visibility
Google has long favoured comprehensive, in-depth content over thin, superficial pages. This same principle applies to LLMs. Invest in longer, well-structured articles packed with valuable insights—making your content irresistible to both traditional search engines and AI platforms alike.
Structuring Content to Appeal to Googlebot and AI Crawlers
Structure your content to make it user-friendly and crawler-friendly. Utilise clear page titles, subheadings (H1-H6), and visual aids. This approach helps visitors quickly find the information they need, improving your page's user experience and crawlability.
Becoming a Thought Leader: Originality and Insight
Don’t just echo what others have said. Cardiff businesses stand out by offering unique insights, expert opinions, and original research. Producing exceptional content will encourage more citations, backlinks, and greater visibility in both Google searches and LLMs.
Why Cardiff Businesses Should Choose Walsh & Partners
Walsh & Partners isn't just another SEO agency; we're Cardiff through and through. Led by Ryan Walsh, we've spent the past decade mastering digital marketing and keeping pace with every innovation—including GEO. Our commitment? Helping Cardiff businesses thrive in an ever-evolving digital landscape.
So why not partner with us? Let’s ensure your business doesn't just keep pace but leads the charge into the future of digital visibility.